1. Introduction

At Planck Research, we specialize in delivering cutting-edge market research insights. We are committed to protecting the privacy of our clients, survey respondents, and website visitors in accordance with GDPR, CCPA, and other global privacy regulations.

2. Information We Collect

As a market research firm, we collect:

• Research Data: Demographic information, opinions, preferences, and behavioral data collected through surveys, interviews, or focus groups
• Client Data: Business contact information, project requirements, and contractual details
• Website Data: IP addresses, cookie identifiers, and browsing behavior via analytics tools
• Panelist Data: For research participants, we may collect professional details, industry expertise, and contact preferences

3. How We Use Your Information

All data is processed for legitimate market research purposes:

• Aggregating industry trends and statistical analysis
• Developing customized research methodologies
• Improving respondent recruitment and survey design
• Complying with ISO 20252 (Market Research Standards)
• Preventing fraudulent survey responses

4. Data Protection Measures

We implement:

• Pseudonymization of respondent data
• Secure data transfer encryption (TLS 1.2+)
• Regular penetration testing of our systems
• Strict access controls following the principle of least privilege
• Data retention policies aligned with research industry standards

5. Third-Party Sharing

Data may be shared with:

• Verified data processors under strict contractual obligations
• Client organizations only in aggregated, non-identifiable form (unless explicit consent obtained)
• Regulatory bodies when required by law

We never sell personal data to third parties.

6. International Data Transfers

As a global research firm, we comply with cross-border data transfer mechanisms including:

• EU-US Data Privacy Framework
• Standard Contractual Clauses
• Country-specific adequacy decisions

7. Your Rights

Depending on your jurisdiction, you may:

• Request access to your personal data
• Withdraw consent for ongoing processing
• Request deletion of identifiable data (subject to research integrity requirements)
• Opt-out of future research invitations
• Receive explanation of automated decision-making in survey routing

8. Research-Specific Provisions

• All research complies with ESOMAR and Insights Association guidelines
• Respondents may participate anonymously where methodology permits
• We maintain separation between research data and marketing databases

9. Contact Our Data Protection Officer

For privacy-related inquiries:

📧 privacy@planckresearch.com

✉️ Planck Research, Attn: Data Protection Officer.